Take your readers on a 

heroine's

journey... 


from the mundane to the mythic

Hello. I'm Catriona Mitchell, book coach for non-fiction and memoir.

I work with authors and educators who are calling the mythic feminine back into consciousness, culture and conversation. 

Imagine a world where...

There is no longer a split in the collective psyche between spirit and matter, the body and the sacred, human and nature, the seen and the unseen, death and renewal...

A world where our lost intelligence and co-creative powers are restored, and the sacred web of life is revered once again.

THE MYTHIC FEMININE IS FOR YOU IF

An idea for a book is burning inside you, and you wish to develop it into a full-bodied project with commercial viability.

Your idea will revitalise forgotten or culturally exiled feminine archetypes, and their mythologies, forms, functions and symbols. 

Whether you're writing non-fiction or memoir, you will take readers on a heroine's journey to spark meaningful change in their lives. You'll help them locate the deep and sacred parts of themselves that have been forgotten.

You're seeking a traditional publishing path. Your book will be an emissary for your body of work, and once out in the world, it will play a significant role in your educational eco-system.

Your aim is to inspire a profound shift in culture.... one reader at a time

As a coach, I place a special emphasis on your reader's journey of transformation, which is not a journey forward so much as inward, to reclaim their lost creative powers.

If you decide to sign up with me, we will take on transformation in a double sense. Writing a book on this subject is a heroine's journey unto itself, replete with its own set of initiations, thresholds and revelations. 

You'll enter into a psycho-spiritual growth container, no matter where you are on your path already. This is inevitable. As the world goes up in flames around us, we are here to remember something ancient and birth something new, including an expanded sense of our own identity...

Because we are so much more than we think we are.

MY COACHING INCORPORATES RIGHT AND LEFT BRAIN, THE MUSE AND THE MARKETPLACE.



I will guide you through the complex challenges of book development, as well as any creative contractions and expansions that come up along the way.

You believe a restoration of the mythic feminine is urgently needed in the face of today's cascading crises, because

Its historical erasure has damaged ALL of us, irrespective of gender, and has contributed significantly to the cascading global crises we're facing today. 

Feminine archetypes are essential, not optional, organs of our collective intelligence

Yet many have been culturally erased or are lying dormant in the collective psyche. Only when we bring their full spectrum back to life can we reclaim our totality.

Your book will question cultural and spiritual norms

You'll explore dormant, lost or rejected feminine archetypes - from East to West, from the abstract to the anthropomorphic, from the sacred to the so-called profane.

YOU ARE AN EXPERT ON YOUR CHOSEN TOPIC. YOU HAVE AN ESTABLISHED EDUCATIONAL PLATFORM ALREADY, A FLOURISHING BUSINESS, A SOLID CLIENT OR STUDENT BASE, AND A DEMONSTRABLE ONLINE FOLLOWING. YOUR AIM NOW IS TO GO BIGGER: TO EXPAND YOUR REACH TO A GLOBAL READERSHIP.

You're ready to go all in, for two reasons:

FOR BUSINESS GROWTH

You understand that publishing a book will lift your professional profile immeasurably, showcasing your expertise, giving you new credibility, and allowing you to reach a far bigger readership with your message.  Despite all the online ways of sharing content, a book is still hands-down the best way to capture, distil and transmit your ideas, while being affordable for the end user.

You know that writing a book rarely makes money, unless you're on the bestseller lists. If not direct, however, the ROI is indirect. Your book positions you as an expert and a trusted voice on your subject. It not only sends new clients your way, it opens up income streams such as public speaking, workshop facilitation, retreats, coaching and consulting, etc.

...AND TO RECONNECT US TO THE LIVING WORLD

You believe we need to restore our whole-system intelligence as a matter of urgency, if we're going to survive today's political, social and environmental crises. Life on Earth is at risk because of the ways we are split off from nature, the goddess, from the deep knowing in our own bodies. You believe that underneath it all, healing the feminine dismemberment is the missing piece. This keeps you awake at night.

You see that relational intelligence has little place in our left-brain-dominated, top-down, hierarchical society. We live according to principles of domination and extraction rather than relationship and reciprocity. A shift in consciousness is needed - from me to we, a shift that also embraces relationship with the non-human world - and you have a vital role to play.

You're qualified to write this book 

BECAUSE YOU'VE BEEN THROUGH A HEROINE'S JOURNEY OF YOUR OWN

You've journeyed through a series of initiations and challenges, a kind of descent into the underworld where you shed skins and encountered your deep self. You emerged with a profound shift in identity: one that's more embodied, creative, intuitive, relational and attuned to interconnected existence.

You're ready to share your ideas about, and experiences of, the mythic feminine, whether you're writing your own life story (memoir) or, in the case of non-fiction, about Mother Earth, tantric goddesses, the priestess, the witch, the womb, the life/death cycle, beauty, eros, sacred sexuality... 

AS PART OF YOUR CREATIVE PROCESS, YOU WILL DRAW FROM YOUR OWN LIFE'S INITIATIONS, OBSTACLES, REVELATIONS AND TRANSFORMATIONS. WRITING FROM YOUR EMBODIED KNOWING FREES YOU FROM IMPOSTOR SYNDROME, AND BRINGS AN INCOMPARABLE FEELING OF FULFILMENT.

WHY WORK WITH ME?

I work with book development in five stages: find your story spine, outline your book, craft your proposal and flesh out your manuscript, as well as developmental editing. 

I've witnessed over time that once you've found your story spine, other details slide into place. It's like narrative chiropractic. For this reason, doing some initial story spine work is highly recommended when signing up with me. 

We'll keep one eye on your reader's arc of change or heroine's journey, and the other on your unique point of view. Getting this balance right is pivotal: it gives your book the best chance at inspiring a profound shift in culture... one reader at a time.

My BOOK DEVELOPMENT services can support you in the following ways

VISION

You're looking for a guide to help you capture your most profound vision for your book. I'll help you get it onto the page in a way that's compelling, culturally relevant, and genuinely connects with readers. This is how you'll find your ideal readership and marketplace viability.

MOMENTUM

You have a dynamic body of work to draw from but are struggling to go from wide to narrow, and you're spinning your wheels. By developing your book with me, you'll find a dynamic way into your material that gives you a full-body "YES!" liberating you to write with flow.

SUPPORT

It's time to turn towards, not away from, the idea that's alive inside of you, with support. I bring tried-and-tested templates, project management, editorial feedback, creative brainstorming, industry insights, and emotional support whenever it's needed.

 LEARN MORE

MY METHODOLOGY IS STRUCTURED BUT NOT FORMULAIC. I TAKE THE OPPOSITE OF A ONE-SIZE-FITS-ALL APPROACH: THIS IS HIGH TOUCH, INTIMATE, AND TAILORED TO YOUR UNIQUE NEEDS. WE'LL RESPECT THE BENEFITS OF STRUCTURE AND CELEBRATE YOUR CREATIVITY, IN A DANCE BETWEEN LEFT AND RIGHT BRAIN.

I'll steer you away from obstacles and pitfalls that can crush your creative spirit

STUCKNESS OR CONFUSION

I'll support you in finding the clarity you need before you write your manuscript, so that you don't get stuck, have to course-correct, or worse, start again from the beginning when you already have thousands of words on the page (which can be soul-destroying to do, and expensive if you need the detailed help of an editor.)

GRAPPLING WITH STRUCTURE 

I'll steer you away from the biggest pitfall of all: writing a full-length manuscript that lacks a well-defined concept, narrative drive or transformational arc for your reader. We'll work on structuring your ideas, insights and stories until you have a highly propulsive narrative on your hands, one that is simultaneously rich in meaning. 

PUTTING YOUR PROJECT LAST, NOT FIRST

I'll provide the deadlines and accountability you need to make your project a priority over a number of months. We will work to a schedule that stretches you while being neither an under- or over-reach. I'll be unwavering in holding a big-picture vision for your project, even (or especially) when things get hard, as they inevitably will.

CHOOSE BETWEEN:

NON-FICTION

You have a transformational non-fiction book in mind that will deepen your readers' knowledge about some aspect of the mythic feminine, and inspire cultural change. You wish to share your research and development in book form as an extension of your educational platform; and you'll weave in your lived experiences as a compelling way to back up your argument.
 SERVICeS

or MEMOIR

Your real-life experiences have led you to reclaim and re-embody a potent feminine archetype, one that carries buried yet vital wisdom for the collective. You are called to write about this in a long-form narrative, not for therapeutic reasons, but because your story contains valuable insights and an important universal message for your readers... one that sparks a transformation in them too.

 SERVICeS

WHERE TO START

YOUR STORY SPINE

HERE, YOU'LL DEFINE YOUR BOOK'S POINT AND PURPOSE. 

The point is the unique contribution you will make to a bigger cultural conversation. It's your vision for a better world. The purpose is the journey of transformation you'll offer your readers, guiding them through a series of initiations and obstacles to reconnect them to their totality.  

 FOR MEMOIR
FOR NON-FICTION

YOUR BOOK SKELETON

HERE YOU'LL BUILD A SKILFUL AND DETAILED BOOK OUTLINE, finding the true identity for your book and defining all of its key elements, including: 

  • Ideal reader

  • Narrative drive

  • Table of contents

  • Jacket copy

  • First & last chapters.

 FOR MEMOIR
FOR NON-FICTION

This process will naturally expand your CREATIVE CONSCIOUSNESS  

This work goes beyond the transformation you capture inside your book: you will experience a whole-system upgrade of your life's message and purpose, no matter where you are on your path already.

By definition, the mythic feminine asks you to shed skins, to find the truth that dwells in the deepest layers of your being. This unleashes your creative energy, the very essence of the feminine. 

You will uncover new insights, new conviction in your message, and your hidden medicine, too. You'll write from your from creative aliveness and embodied knowing, with something real, fresh and original to say.

Because you've done this work, your words will touch your readers beyond the limits of intellect. Your words will touch them at a deeper level of consciousness. 


YOUR BOOK WORKS ON YOU AS YOU WORK ON IT

Writing a book is a huge undertaking; and this is no ordinary book coaching. We'll work from the point of view that your idea has come to you as a kind of divine assignment. This involves engaging with the creative spirit of your book, which has a bigger purpose than you probably realise, and it will reveal its secrets to you as we go along.

YOU'LL WRITE FROM YOUR LIVING INTELLIGENCE

AI is no substitute for this process, because in recent years you've gone through a process of deep feminine 're-membering.' Revelations have come to you through your felt intelligence, your subtle senses, your body's attunement to nature and the divine. Your voice will emerge from this place of sacred connectedness, too. 

YOU'LL DEVELOP YOUR EMBODIED LEADERSHIP

If you use AI to write your book for you, you won't be transformed at a cellular level. You won't grow in radiance or magnetism as you develop your book over time. You won't become a living transmission. This is about the alignment of message and messenger: you'll take a stand for and speak about your ideas with undivided presence.

If you run into creative resistance or invisible barriers

FOR EXAMPLE, YOU HIT A PATCH OF SELF-DOUBT OR LOSE YOUR CONVICTION:

I am certified in mindset work and embodiment methods as well as in feminine empowerment coaching to help you get back on your feet. Creative blocks will probably arise, but we'll endeavour to catch them early and work on dissolving the resistance that shows up.

OR YOU FIND YOURSELF IN TERROR AROUND BEING SEEN AND HEARD:

I'll guide you back towards confidence and conviction in your project. This is big, because being an author these days requires you to be a speaker too. The subject of your book is personally edgy, if not culturally disruptive, and going public with it in a big way can feel exposing.

YOUR BOOK IDEA IS ALIVE IN YOUR BLOOD, BREATH AND BONES. IT WILL TRACK AN AWAKENING OF CONSCIOUSNESS AND A GROWING AWARENESS OF INTERCONNECTED EXISTENCE. THIS IS HOW YOU'LL MAKE YOUR UNIQUE CONTRIBUTION TO AN URGENTLY NEEDED, LIFE-AFFIRMING CULTURAL NARRATIVE. 

We'll venture into the realm of the mythic.

Whether you're writing memoir or non-fiction, we'll examine your lived experiences through an archetypal lens, and weave mythic themes into your narrative. 

This will give your book a sense of universal meaning and purpose, taking your narrative from the mundane to the mythic so it has the potential to awaken the minds of your readers.

We'll explore questions such as "Who am I when my social conditioning is stripped away?" "What has been the underlying architecture of my life, and what has it taught me?" and "If I am a wounded healer, how can my words be a form of medicine for others?

We will take into account the belief, from Plato, that each of us comes into the world with a purpose already inscribed inside of us, one that is uniquely ours to actualise. In your case, writing your book is a part of your soul's purpose. It's why your book idea simply won't let you go.

DO WE FIT?

YOU AND I MIGHT FIND MAGIC TOGETHER IF:

  • You're a professional educator with an established platform, and you're actively writing and sharing your ideas with a readership already - via a Substack, articles, essays, perhaps a contributing chapter to an anthology - even if you haven't published a full-length book yet.
  • You've built expertise on your mythic feminine topic over time, through years of research and development. You've refined your ideas with clients or students via teaching, speaking, writing, journalism, a PhD, documentary film-making, consulting and/or coaching.
  • You've personally lived through an ordeal that has taken you through a cycle of dissolution, death and renewal. It has led you into a deep feminine awakening; and you're ready to go all in with sharing what you have learned in an intimate way (especially in the case of memoir.)
  • Your book will endure because of its richness and depth of content. It's more than a marketing exercise for your business; it will touch readers at a visceral level and make a genuine contribution to a new (if ancient) cultural narrative that speaks directly to the turbulent times we are living through.
 DO WE FIT?

WHAT CLIENTS ARE SAYING

I can honestly say I couldn’t have done it without her. My book is so much better for her gorgeous, subtle and sensitive touch. Thank you for making my book shine."

GINA CHICK - WE ARE THE STARS

Simon & Schuster (Australia), Oct 2024

ginachick.com

WINNER, Australian Book Industry Award for New Writer of the Year, 2025

WINNER, Dymocks Top 101 List, Australia 2025 

We Are The Stars WAS ALSO SHORTLISTED FOR:

  • 2025 ABIA Awards Biography of the Year
  • Audiobook of the Year
  • 2025 Indie Book Awards, Non-Fiction.

The thought-provoking practices and techniques Catriona offers took my book to another level, allowing me to see its deeper purpose.

LAURA AMAZZONE - author of Goddess Durga and Sacred Female Power 

Hamilton Books

lauraamazzone.com

Catriona brings a very rare combination of things to the table.

What she offers is so much more than book coaching expertise. She is a luminous being who’s incredibly wise, and she embodies that wisdom.

She is so knowledgeable about - and helps us connect with - the ancient myths that run through our own psychic landscape that we don’t even know about. And she has all the expertise and the tools required for storytelling and writing a good book.

LARA MASTROPASQUA - THE EARTH ELDERS

I believe that Catriona is the only coach I trust to make this the book of my dreams. She is flexible, kind, clever, generous, an incredible listener and close reader.

JANE HARDJONO

Embodiment coach

janehardjono.com

 PRAISE
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