ABOUT
VALUES
THE MYTHIC FEMININE® stands for the deepening of knowledge about feminine archetypes, mythologies and symbols. It is a love-song for our bodies, our creative life force, and for our bigger home, this blue-green planet.
VISION
Story shapes culture; it's one of the most powerful forces on the planet, because it has such profound influence on our belief systems.
Mainstream storytelling has largely been characterised by masculine values: the hero's journey.
By taking readers on a heroine's journey into the aspects of the feminine (in all of us) that have been culturally erased over thousands of years, we can come back into balance... for a wildly beautiful future.
MISSION
1. To support you in birthing a high calibre, culturally influential book, built upon a strong story spine.
2. To stimulate conversation about forgotten feminine archetypes and mythologies, and why their resurgence is vital for our global future.
NICHE
Genres:
I work with memoir, and wit transformational non-fiction projects that interweave factual information with personal storytelling.
Categories include:
BOOK COACHING OBJECTIVES
Book coaching is an industry born out of radical shifts in the publishing industry that have taken place over the last 10-15 years.
Editing is less of a priority than it used to be inside traditional publishing houses. Sales and marketing are primary these days, and in-house editors have little time. Authors are often required to submit a pre-edited manuscript and do a large part of their own marketing.
My services step in to address these changes.
I provide you with tried-and-tested methodologies, editorial support, accountability, marketing strategies, empathy and cheer-leading, to help you bring your book project to life and increase the chances of its success in the marketplace.
My services work best if you aim to be signed up with a literary agent and/or traditional publisher. You can see my range of services here.
MY COACHING STYLE
I bring warmth, integrity, humour and dedication to this work. You can safely brainstorm and discuss problems with me, but I'm also (politely) candid in my feedback.
I place equal weight on creativity and strategy. My principal role is to help you find the point and purpose of your book, so your book has a clear thematic cohesion or 'story spine.'
THE HEROINE'S JOURNEY
I use this term to refer to the arc of change you will walk your readers through, offering them a re-framing of cultural and spiritual norms and a fresh way of seeing.
The heroine's journey asks for a paradigm shift that applies to all of us, irrespective of our gender identity. It is an invitation to peel away outdated patriarchal conditioning, be done with old masks, and to re-imagine life. This is no small undertaking, but an essential one in these times of global crisis.
The heroine's journey embraces such topics as:
- Re-awakening reverence for the divine feminine
- Raising awareness of the interconnected nature of all of life
- Befriending the body and its cyclical nature; cycles of death and renewal
- Healing mother wounds and re-integrating the mother archetype into the collective psyche, including 'Mother Earth'
- Surrendering to not-knowing, the great mystery, darkness, liminal spaces, the 'world between worlds'
- Reclaiming our inner senses: our intuitive, mystical and creative powers
- Letting patriarchal beliefs fall away along with the 'strong man' archetype; and
- Replacing outdated, fossilized myths with more relevant ones for the challenges we are grappling with today, and will have to face in the future.
ARTIFICIAL INTELLIGENCE
Perhaps you'll use AI as an occasional tool, for example in helping you research comparable titles if you're writing a book proposal; but you aren't looking to AI to do your writing for you.
Of course you are free to use AI if working with me. However, I request that you use AI as a tool, not to replace you as author. Once we've developed your book idea together, you'll know what your core message is and the story you most want to tell. You'll then be equipped to prompt AI more accurately, if you so choose.
From my side, I will not knowingly run your work through any AI programs (with than Microsoft Word, which has some unavoidable in-built AI features, but is industry standard.)
INCLUSION
THE MYTHIC FEMININE stands for the reawakening of feminine archetypes, mythologies and symbols, and it is centred around the heroine's journey.
These themes are universal. They ultimately lead us into co-creation and to stand for collective flourishing.
My services are 100% LGBTQ+ and BIPOC friendly. I work with anyone with a compatible message, vision and goals, as laid out here.


