ABOUT
VALUES
THE MYTHIC FEMININE® stands for the deepening of knowledge about feminine archetypes, mythologies and symbols.
It is a love-song for our bodies, our creative life force, and for our bigger home, this blue-green planet.
VISION
Story shapes culture; it's one of the most powerful forces on the planet, because it has such profound influence on our belief systems.
Mainstream storytelling has largely been characterised by masculine values: the hero's journey.
By taking readers on a heroine's journey into the aspects of the feminine (in all of us) that have been culturally erased over thousands of years, we can come back into balance... for a wildly beautiful future.
MISSION
1. To support you in birthing a high calibre, culturally influential book, built upon a strong story spine.
2. To stimulate conversation about forgotten feminine archetypes, mythologies and the heroine's journey, and why their resurgence is vital for our global future.
NICHE
Genres:
Transformational non-fiction that interweaves factual information with personal storytelling; or memoir.
Memoir or memoir+
Categories include:
BOOK COACHING OBJECTIVES
Book coaching is a new industry born out of radical shifts in the publishing industry over the last decade or so.
Editing is less of a priority than it used to be inside traditional publishing houses. Sales and marketing are primary these days, and in-house editors have little time. Authors are often required to submit a pre-edited manuscript and do a large part of their own marketing.
My services step in to address these changes.
I provide you with tried-and-tested methodologies, editorial support, accountability, marketing strategies, empathy and cheer-leading, to help you bring your book project to life and increase the chances of its success in the marketplace.
My services will work best if you aim to be signed up with a literary agent and/or traditional publisher, though they also apply to other publishing scenarios. You can see my range of services here.
AI
AI IS NO SUBSTITUTE FOR THIS PROCESS. HERE'S WHY:
Your book will be interwoven with unique and personal storytelling, and written from your embodied and intuitive intelligence. AI cannot imitate or supplant this. It can't compete with the creative expression that comes from the deep centre of your being. Nor can it create a journey for your reader that's rich with unique psychological insight.
In recent years you've gone through a process of profound feminine 're-membering.' Revelations have come to you through your cellular intelligence and your intuitive senses. Your voice will emerge from this place of sacred remembrance, too.
This work asks you to define what you want to say at the deepest level - a process that sparks a growth-curve of personal and spiritual development as well as professional upleveling, as you grow with clarity and conviction in your message.
Along the way, I'll share tools that can help you become a powerful emissary for your message. This book isn't something external to you; it is who you are. Our work will prepare you to speak about your ideas with authenticity, in public and on social media.
Perhaps you'll use AI as an occasional tool, for example in helping you research comparable titles if you're writing a book proposal; but you aren't looking to AI to do your writing for you.
Of course you are free to use AI if working with me. However, I request that you use AI as a tool, not to replace you as author. Once we've worked together, you'll know what your core message is and the story you most want to tell. You'll then be equipped to prompt AI more accurately, if you so choose.
From my side, I will not knowingly run your work through any AI programs.
MY COACHING STYLE
I bring warmth, integrity, humour and dedication to this work. You can safely brainstorm and discuss problems with me, but I'm also (politely) candid in my feedback.
I place equal weight on creativity and strategy. My principal role is to help you find the point and purpose of your book, so your book has a clear thematic cohesion or 'story spine.'
THE HEROINE'S JOURNEY
I place a special emphasis on the reader's journey of transformation, to help you inspire cultural change, one reader at a time.
I use this term to refer to the arc of change you will walk your readers through, offering them a re-framing of cultural and spiritual norms and a fresh way of seeing.
For example, if your readers are cis women, your book might help them dispel culturally imposed shame and silencing around the womb and menstrual cycle. If you're writing non-fiction about redefining masculinity, it could embrace such issues as emotional vulnerability, healing the heart, asking for help, and reinstating intimacy and connection.
The heroine's journey asks for a paradigm shift and applies to all of us, irrespective of our gender identity. It is an invitation to peel away outdated patriarchal conditioning, be done with old masks, and re-imagine life. This is no small undertaking, but an essential one in these times of global crisis.
The heroine's journey embraces such themes as:
- Re-awakening reverence for the divine feminine
- Raising awareness of the interconnected nature of all of life
- Befriending the body and its cyclical nature
- Cycles of death and renewal
- Healing mother wounds and re-integrating the mother archetype into the collective psyche, including 'Mother Earth'
- Surrendering to not-knowing, the great mystery, darkness, liminal spaces, the 'world between worlds'
- Reclaiming our inner senses: our intuitive, mystical and creative powers
- Letting patriarchal beliefs fall away along with the 'strong man' archetype; and
- Replacing outdated, fossilized myths with more relevant ones for the challenges we are grappling with today, and will have to face in the future.
INCLUSION
THE MYTHIC FEMININE stands for the reawakening of feminine archetypes, mythologies and symbols, and it is centred around the heroine's journey.
These themes are universal. They ultimately lead us into co-creation and stand for collective flourishing.
My services are 100% LGBTQ+ and BIPOC friendly. I work with anyone with a compatible message, vision and goals, as laid out here.


