Take your readers on a heroine's journey

YOUR BOOK PROPOSAL

for non-fiction

Write a 60+ page professional, non-fiction book proposal to pitch to literary agents and publishers.

This intensive  coaching package includes:

BOOK PROPOSAL GUIDE

SUBMISSION DEADLINES

EDITORIAL FEEBACK

90 MIN COACHING CALLS

EMAIL SUPPORT (M-F)

WHATSAPP SUPPORT

The book proposal is an art form unto itself. It asks you to not to tell your story, but to sell it in a succinct way. It's likely this will require a different skill-set from the one you're used to, and it's the primary reason why professional guidance can help.

I'll guide you through the purpose of each vital section of a book proposal, and help you write yours in detail and to a professional standard, with feedback, accountability, and the emotional support you need to carry you through any difficulties or doubt.

* Note: This service is for those who have completed my previous program, Your Book Skeleton for Non-fiction 

THIS PROGRAM IS FOR YOU IF

You're looking for one-to-one guidance and support, tailored to your needs

Your book proposal is the 60-80+ page package of information you send to a literary agent or publisher that presents the vision for your book, makes an argument for why it should exist, and outlines how it might take effect - much like a business plan.

Writing your proposal can be intensive and demanding. Momentum and enthusiasm are hard to keep up on your own, particularly if you get stuck in the sections that are difficult to write. 

As your coach, I will guide you through the point and purpose of all the required sections of a proposal, offering guidance though all the requirements, accountability and deadlines, industry insights, creative brainstorming and emotional support. 

You understand that a proposal can be harder to write than the book itself

Because it is essentially a business plan for your book, writing your proposal is a big undertaking.

You must demonstrate that you are professional enough in your attitude to do the legwork required to write a good proposal, and that you're capable of delivering a high-quality manuscript via sample chapters.

The proposal shows that you're knowledgeable about your topic by providing the whole shape of the book, your plan for its execution, and its place in the world.

It does not make vague promises. It's not a sketch. It is rigorous and challenging.

You need to be able to summarise your book in a way that's beautifully written and convincing, with a detailed summary of each chapter and a polished sample of the writing style and quality.

You're struggling to do this alone

If you've already attempted to write your proposal, you may have found the process difficult, dispiriting or confusing.

You feel you don't really know what you're doing... at the very moment it matters most, because the future of your book hangs in the balance?

While my service called Your Book Skeleton for Non-fiction is a tool for outlining your book for your internal reference, the proposal work is designed for external purposes - as a sales tool. 

A book proposal can be difficult to put together if you don't understand how the industry works, or what exactly is being sought. This is a sales document rather than a creative exercise, and it might require a writing mindset that's different to the one you're used to. 

If you're struggling with your proposal - or even the idea of one - this program will keep you on trackYou will prepare every section necessary for a polished and professional book proposal that you feel proud to pitch, with guidance at every step along the way. 

You aren't sure how to communicate you book's value

In the proposal you have to deeply understand - and demonstrate - what you're putting into the marketplace. 

That is, the cultural context you're speaking to.

Why your viewpoint matters.

How your book differs from those already on the shelves, especially if well-known authors are writing on the same subject.

How you will put energy into the marketing of your project. 

By communicating your book's value in the proposal, you will instill faith in agents and publishers that they should invest time and resources into it (and you). Publishing is, after all, a business, and any financial risk needs to be mitigated.

Generally, you aren't required to have written a whole non-fiction manuscript before pitching to publishers or agents: you need to prepare an in-depth proposal instead.

Your proposal might end up getting more attention from an agent or publisher than your finished manuscript does - it's that important!

WHAT'S AT STAKE

The quality of your proposal determines whether your non-fiction book is signed up. If your proposal fails to meet industry requirements, it will be quickly discarded.

HOW THIS PROGRAM WILL GUIDE YOU

  • You'll learn how to present your proposal in the way publishers and agents want to see it: carefully honed and comprehensively detailed in all the right places.
  • You'll come to understand the role and purpose of your book in a far deeper way: how it will contribute value, in specific terms, to the cultural conversation on your chosen subject. 
  • You'll identify your ideal readers, as well as the ways you intend to pro-actively connect with them. This will help you find the right readership for the duration of your book's life, and strengthen your case about why this book should exist.
  • You will learn to think about your project in terms of both creative vision and business pragmatics.
  • You'lldraw up a list of marketing actions you intend to take. These will be well thought through, specific and deliverable; and we'll make these as creative and interesting as possible. 
  • By pinning down the elements of your book with careful detail, any holes in your argument will be flushed out. If you aren't ready to pitch your book yet, this will become evident - and that's a good thing. You can re-assess, and/or give your project more time if needed, before it's too late.
  • You'll see your book from angles you hadn't considered before. These valuable new perspectives will deepen your argument, and enhance the uniqueness of your project in the marketplace. 
  • All this will help agents and publishers to envisage your book in the marketplace - and this gives them the confidence they need to invest in you. 

Your proposal must follow a set of industry standards

Although requirements vary between publishers and agents, there are 8 components that are universally sought. 

If you aren't accustomed to them, these industry requirements can feel overly corporate, 'salesy' or marketing oriented. You might feel you're being asked to compromise your voice or intellectual/artistic integrity. 

These feelings can be alleviated if you learn to see this as a vital way of sharing the information that's close to your heart. Focusing on 'marketing as education' can be a useful tactic for re-framing your doubts

This program ensures that you put the 8 most essential and relevant parts of your proposal in place. You're then beautifully prepared for any agent or publisher scenario that follows, having prepared all the sections you need as well we dispelled any fears or hesitation along the way.

Avoiding stuckness and heartache

Having one-to-one support tailored to your needs will pull you through the sections that are difficult to do. 

Momentum and enthusiasm are hard to keep up on your own, particularly if you get stuck. 

Many writers falter when the idea for a book comes face to face with the realities of the marketplace. Did you know that 97% of people who start writing a book don't finish...?

PROPOSAL SECTIONS WE'LL WORK ON

  • Overview
  • Author bio & photo
  • Manuscript specifications
  • Audience analysis
  • Comparable titles
  • Chapter summary
  • Marketing plan
  • Polished sample chapters

WARNING: YOU'LL GET A BUSINESS UPLEVEL AS YOU WORK ON YOUR PROPOSAL.

The point of your proposal is to make a business case for your book. We will define and refine your signature journey, which is a valuable business asset. You'll find that your educational platform naturally gets polished, and your marketing and communications grow stronger, because all of these pieces are interconnected.

If you run into invisible barriers

I am certified in various healing methodologies to help you get back on your feet. Creative blocks will probably arise, but we'll endeavour to catch them early and work on dissolving the resistance that shows up.

If you have fears around going public with this particular topic because it's edgy for you, we can work on that too.

BY THE END OF THIS PROGRAM
  • You'll have a crystal-clear, detailed vision of your book, having solved any major problems with messaging, structure or intended readership ahead of the writing of the full manuscript.
  • Your belief in the value of your project will be at an all-time high, because of the hard work and research that goes into this process.
  • You'll be in a strong position to send out query letters to literary agents and/or publishers, knowing that you have an accomplished proposal at the ready if interest is shown.
  • You'll have enhanced your book's chances of success in the real world by analysing its place within the bookselling eco-system.
  • You'll have a marketing plan in place for your book (necessary these days, even with a traditional publishing route.) Note: the marketing plan for your book may well turn out to boost, even up-level, your entire educational platform.
  • You'll be able to stand behind your ideas in a way that's grounded, compelling, nuanced, intelligent, and backed up. 
  • You'll have finely honed the wording required to describe, pitch and sell your book - and this can be used in multiple other contexts too, such as on your website, in articles, podcasts or in media interviews.
  • You'll be well prepared, and won't self-sabotage with an amateurish, ill thought-out, hasty or incomplete proposal. After all, you only get one shot at submitting to each agent or publisher.

YOUR PITCHING STRATEGY

If time permits, once you've finished your proposal, we'll go into your pitching strategy.

You recognise that pitching is an art: it's about much more than sending an email out to every company you can think of. It needs to go deeper than that. Your pitch must be as professional, compelling, precise and as targeted as possible.

YOU'LL RECEIVE GUIDANCE WITH:

  • Writing your query letter
  • How to find agents and publishers looking for a book like yours
  • Avoiding common pitfalls, and
  • Devising a solid pitching plan for you to roll out over time.

I'll walk you through the best way to research companies that will be a good fit, so that you are targeting agents and/or publishers that are most relevant for you and your particular project. 

I'll share ways to help you do this in the quickest and most professional way, and provide you with a spreadsheet template (XL) to help you track responses to your pitch as they come in.

You'll then be well prepared to proceed into the longer process of pitching, which can take time, because each company can take 6-8 weeks to get back to you - if they respond at all.

This process can jangle the nerves, but by rolling out your pitch with a pre-established strategy, you'll be going into this with your eyes wide open, and will be well prepared for your next steps.

WHAT CLIENTS ARE SAYING

JANE HARDJONO 

Embodiment coach

"Catriona’s book coaching is forthright, yet gentle; astute, yet friendly; delivered remotely, yet intimate. She helped shepherd a transformation within me to let go of a book project I’d been working on and to embark on a more raw and personal project. 

I believe that Catriona was the only coach who could elicit this dramatic pivot and is the one I trust to make it the book of my dreams.

She is flexible, kind, clever, generous and the most incredible listener and close reader."

INVESTMENT

Private intensive coaching program

$5000 USD

Gold: 3 months

fast pace

  • BOOK PROPOSAL GUIDE
  • 4 x SUBMISSION DEADLINES p/m
  • 4 x EDITORIAL ROUNDS p/m
  • 4 X 90 min COACHING CALLS p/m
  • EMAIL & WHATSAPP SUPPORT (M-F)  
  • EXTENDABLE
$6000 USD

Silver: 6 months

medium pace

  • BOOK PROPOSAL GUIDE
  • 2 x SUBMISSION DEADLINES p/m
  • 2 x EDITORIAL ROUNDS p/m
  • 2 X 90 min COACHING CALLS p/m
  • EMAIL & WHATSAPP SUPPORT (M-F)  
  • EXTENDABLE 

PAYMENT:

In full, or as a 3-part payment plan.

While prices are set in USD, payment is possible in €, AUD, or GBP on request.

TIME INVESTMENT:

The proposal takes 3+ months to complete, depending on how far developed your ideas are already, how fast you work, and how much time you have to give to this.

PRACTICALITIES:

  • Submission deadlines. You submit your working proposal document to me according to a weekly schedule. Please submit in industry format: Times New Roman font, 12 pt, double spaced with 1 inch margins.  
  • Editorial letters are provided for each submission. These focus on what's working and what isn't in a big-picture sense. These are rigorous and detailed on each round; I put time, energy and deep thinking into all my editorial feedback.  Editorial letters will be 4-7 pages each, though this can vary according to the complexity of your submission.  
  • Feedback notes are provided in the form of in-line comments inside your document, with specific suggestions on you might resolve problems. I use Microsoft Word's Track Changes, so you can always reject or accept my changes to your document. You must have a working knowledge of this software (and a subscription.)
  • Coaching calls are for up to 90 minutes and address your progress and goals, answer any questions you have my about my feedback notes or other issues, offer creative brainstorming and emotional support where needed, and guide you in planning your next steps.
  • Email support is for questions about the written work (M-F) that take no longer than 10 minutes to answer. More complex questions will be addressed in our coaching calls or in an editorial letter.
  • Whatsapp. I welcome messages by WhatsApp for brief, immediate communications.
  • Additional resources are provided if needed or helpful (industry tips and guidance, relevant articles, book recommendations, etc.) 

This package does not guarantee that you will be signed with an agent or publisher. 

Nobody can promise that. It depends on many factors, such as world events, industry trends, books about to be released that are similar to yours, luck and so much more.

Nor can I guarantee that by writing this proposal, you will make money. 

It's not unusual for a writer to send out as many as 50-80 query letters over time, or even 100+. It can be a long-drawn-out process.

The duration of your pitching process will depend upon the industry response to your proposal, your emotional stamina, and how much time and energy you are willing to invest in the process.

Would you like to work on your proposal with me?

Click the button below to apply.

You can expect to hear from me within 1-2 business days. 

I encourage you to read my Do We Fit page before applying.

FAQ

WHAT COMMUNICATION TOOLS DO YOU USE?

For edits and written feedback, we'll use Microsoft Word's 'Track Changes' function. It's important you are familiar with this.

For coaching calls, we will use Google Meet, which requires no subscription or download at your end. 

DO YOU PROVIDE A WRITTEN AGREEMENT?

Yes. When we agree to work together, I will provide you with my terms of service and a book coaching agreement, so that you can review these and ask any further questions before signing.

I'll also provide an invoice for your tax records.

WILL THIS PROGRAM GUARANTEE MY SUCCESS as an author?

No. I cannot guarantee any results for you such as securing a publisher or agent, writing a bestseller, earnings or sales numbers. Nor can I predict the success or failure of any editorial decisions. 

These things cannot be predicted or guaranteed (and I'd be wary of anyone making promises). They depend on many factors, such as world events, industry trends, books about to be released that are similar to yours, and so on.

What I can guarantee is that I will offer guidance to the best of my professional abilities.

CAN I BE ASSURED OF CONFIDENTIALITY?

All communication and materials are treated as confidential, unless your permission to share with others is explicitly granted. This is stated in my terms of service.

DO YOU OFFER REFUNDS?

My services are non-refundable, because book coaching involves deep commitment from both sides. I plan my schedule around our deadlines in advance, turning away new clients accordingly.

If you aren't sure whether this is the right step for you to take - financially or otherwise - I request that you spend some time reading this website, and particularly this page

Once you are more familiar with me and my approach, it should become clear whether or not you wish to make the investment.

It's also really important that you're sure you have the time to give to our work together.

WHAT IF I MISS A SUBMISSION DEADLINE OR COACHING CALL?

You must re-schedule your call at least 24 hours in advance, unless a true emergency comes up. I count on your reliability and commitment. Late cancellations will only be rescheduled if I can make the time, and this is not guaranteed.

If I need to cancel our call, I will notify you as soon as possible. I will add an extra 30 mins onto our rescheduled call at no charge, if I have to cancel at the last minute.

WHAT IF I WANT TO KEEP WORKING WITH YOU AFTER THIS PROGRAM IS COMPLETE?

When you finish the work on Your Book Proposal, you can move directly into my next service, Your Pitching Plan, if you'd like to take that next step with me. Please note: This service is not advertised on my website. Please email me at catriona@themythicfeminine for more information.

If you would like to work on your manuscript with my guidance, with ongoing feedback and accountability, you might wish to sign up for my Flesh Out Your Book monthly retainer.  

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