YOUR BOOK PROPOSAL
for non-fiction
Write a 60+ page professional, non-fiction book proposal to pitch to literary agents and publishers.
This intensive coaching package includes:
BOOK PROPOSAL GUIDE
SUBMISSION DEADLINES
EDITORIAL FEEBACK
90 MIN COACHING CALLS
EMAIL SUPPORT (M-F)
WHATSAPP SUPPORT
* Note: This service is for those who have completed my previous program, Your Book Skeleton for Non-fiction
THIS PROGRAM IS FOR YOU IF
You're looking for one-to-one guidance and support, tailored to your needs
Your book proposal is the 60-80+ page package of information you send to a literary agent or publisher that presents the vision for your book, makes an argument for why it should exist, and outlines how it might take effect - much like a business plan.
Writing your proposal can be intensive and demanding. Momentum and enthusiasm are hard to keep up on your own, particularly if you get stuck in the sections that are difficult to write.
As your coach, I will guide you through the point and purpose of all the required sections of a proposal, offering guidance though all the requirements, accountability and deadlines, industry insights, creative brainstorming and emotional support.
You understand that a proposal can be harder to write than the book itself
Because it is essentially a business plan for your book, writing your proposal is a big undertaking.
You must demonstrate that you are professional enough in your attitude to do the legwork required to write a good proposal, and that you're capable of delivering a high-quality manuscript via sample chapters.
The proposal shows that you're knowledgeable about your topic by providing the whole shape of the book, your plan for its execution, and its place in the world.
It does not make vague promises. It's not a sketch. It is rigorous and challenging.
You need to be able to summarise your book in a way that's beautifully written and convincing, with a detailed summary of each chapter and a polished sample of the writing style and quality.
You're struggling to do this alone
If you've already attempted to write your proposal, you may have found the process difficult, dispiriting or confusing.
You feel you don't really know what you're doing... at the very moment it matters most, because the future of your book hangs in the balance?
While my service called Your Book Skeleton for Non-fiction is a tool for outlining your book for your internal reference, the proposal work is designed for external purposes - as a sales tool.
A book proposal can be difficult to put together if you don't understand how the industry works, or what exactly is being sought. This is a sales document rather than a creative exercise, and it might require a writing mindset that's different to the one you're used to.
If you're struggling with your proposal - or even the idea of one - this program will keep you on track. You will prepare every section necessary for a polished and professional book proposal that you feel proud to pitch, with guidance at every step along the way.
You aren't sure how to communicate you book's value
In the proposal you have to deeply understand - and demonstrate - what you're putting into the marketplace.
That is, the cultural context you're speaking to.
Why your viewpoint matters.
How your book differs from those already on the shelves, especially if well-known authors are writing on the same subject.
How you will put energy into the marketing of your project.
By communicating your book's value in the proposal, you will instill faith in agents and publishers that they should invest time and resources into it (and you). Publishing is, after all, a business, and any financial risk needs to be mitigated.
Generally, you aren't required to have written a whole non-fiction manuscript before pitching to publishers or agents: you need to prepare an in-depth proposal instead.
Your proposal might end up getting more attention from an agent or publisher than your finished manuscript does - it's that important!

WHAT'S AT STAKE
The quality of your proposal determines whether your non-fiction book is signed up. If your proposal fails to meet industry requirements, it will be quickly discarded.
HOW THIS PROGRAM WILL GUIDE YOU
Your proposal must follow a set of industry standards
Although requirements vary between publishers and agents, there are 8 components that are universally sought.
If you aren't accustomed to them, these industry requirements can feel overly corporate, 'salesy' or marketing oriented. You might feel you're being asked to compromise your voice or intellectual/artistic integrity.
These feelings can be alleviated if you learn to see this as a vital way of sharing the information that's close to your heart. Focusing on 'marketing as education' can be a useful tactic for re-framing your doubts.
This program ensures that you put the 8 most essential and relevant parts of your proposal in place. You're then beautifully prepared for any agent or publisher scenario that follows, having prepared all the sections you need as well we dispelled any fears or hesitation along the way.
Avoiding stuckness and heartache
Having one-to-one support tailored to your needs will pull you through the sections that are difficult to do.
Momentum and enthusiasm are hard to keep up on your own, particularly if you get stuck.
Many writers falter when the idea for a book comes face to face with the realities of the marketplace. Did you know that 97% of people who start writing a book don't finish...?
PROPOSAL SECTIONS WE'LL WORK ON
WARNING: YOU'LL GET A BUSINESS UPLEVEL AS YOU WORK ON YOUR PROPOSAL.
The point of your proposal is to make a business case for your book. We will define and refine your signature journey, which is a valuable business asset. You'll find that your educational platform naturally gets polished, and your marketing and communications grow stronger, because all of these pieces are interconnected.

If you run into invisible barriers
I am certified in various healing methodologies to help you get back on your feet. Creative blocks will probably arise, but we'll endeavour to catch them early and work on dissolving the resistance that shows up.
If you have fears around going public with this particular topic because it's edgy for you, we can work on that too.
BY THE END OF THIS PROGRAM
YOUR PITCHING STRATEGY
If time permits, once you've finished your proposal, we'll go into your pitching strategy.

You recognise that pitching is an art: it's about much more than sending an email out to every company you can think of. It needs to go deeper than that. Your pitch must be as professional, compelling, precise and as targeted as possible.
YOU'LL RECEIVE GUIDANCE WITH:
- Writing your query letter
- How to find agents and publishers looking for a book like yours
- Avoiding common pitfalls, and
- Devising a solid pitching plan for you to roll out over time.
I'll walk you through the best way to research companies that will be a good fit, so that you are targeting agents and/or publishers that are most relevant for you and your particular project.
I'll share ways to help you do this in the quickest and most professional way, and provide you with a spreadsheet template (XL) to help you track responses to your pitch as they come in.
You'll then be well prepared to proceed into the longer process of pitching, which can take time, because each company can take 6-8 weeks to get back to you - if they respond at all.
This process can jangle the nerves, but by rolling out your pitch with a pre-established strategy, you'll be going into this with your eyes wide open, and will be well prepared for your next steps.
WHAT CLIENTS ARE SAYING
"Catriona’s book coaching is forthright, yet gentle; astute, yet friendly; delivered remotely, yet intimate. She helped shepherd a transformation within me to let go of a book project I’d been working on and to embark on a more raw and personal project.
I believe that Catriona was the only coach who could elicit this dramatic pivot and is the one I trust to make it the book of my dreams.
She is flexible, kind, clever, generous and the most incredible listener and close reader."
INVESTMENT
Private intensive coaching program
$5000 USD
Gold: 3 months
fast pace
$6000 USD
Silver: 6 months
medium pace
PAYMENT:
In full, or as a 3-part payment plan.
While prices are set in USD, payment is possible in €, AUD, or GBP on request.
TIME INVESTMENT:
The proposal takes 3+ months to complete, depending on how far developed your ideas are already, how fast you work, and how much time you have to give to this.
PRACTICALITIES:
This package does not guarantee that you will be signed with an agent or publisher.
Nobody can promise that. It depends on many factors, such as world events, industry trends, books about to be released that are similar to yours, luck and so much more.
Nor can I guarantee that by writing this proposal, you will make money.
It's not unusual for a writer to send out as many as 50-80 query letters over time, or even 100+. It can be a long-drawn-out process.
The duration of your pitching process will depend upon the industry response to your proposal, your emotional stamina, and how much time and energy you are willing to invest in the process.
Would you like to work on your proposal with me?

Click the button below to apply.
You can expect to hear from me within 1-2 business days.
I encourage you to read my Do We Fit page before applying.
FAQ
For edits and written feedback, we'll use Microsoft Word's 'Track Changes' function. It's important you are familiar with this.
For coaching calls, we will use Google Meet, which requires no subscription or download at your end.
Yes. When we agree to work together, I will provide you with my terms of service and a book coaching agreement, so that you can review these and ask any further questions before signing.
I'll also provide an invoice for your tax records.
No. I cannot guarantee any results for you such as securing a publisher or agent, writing a bestseller, earnings or sales numbers. Nor can I predict the success or failure of any editorial decisions.
These things cannot be predicted or guaranteed (and I'd be wary of anyone making promises). They depend on many factors, such as world events, industry trends, books about to be released that are similar to yours, and so on.
What I can guarantee is that I will offer guidance to the best of my professional abilities.
All communication and materials are treated as confidential, unless your permission to share with others is explicitly granted. This is stated in my terms of service.
My services are non-refundable, because book coaching involves deep commitment from both sides. I plan my schedule around our deadlines in advance, turning away new clients accordingly.
If you aren't sure whether this is the right step for you to take - financially or otherwise - I request that you spend some time reading this website, and particularly this page.
Once you are more familiar with me and my approach, it should become clear whether or not you wish to make the investment.
It's also really important that you're sure you have the time to give to our work together.
You must re-schedule your call at least 24 hours in advance, unless a true emergency comes up. I count on your reliability and commitment. Late cancellations will only be rescheduled if I can make the time, and this is not guaranteed.
If I need to cancel our call, I will notify you as soon as possible. I will add an extra 30 mins onto our rescheduled call at no charge, if I have to cancel at the last minute.
When you finish the work on Your Book Proposal, you can move directly into my next service, Your Pitching Plan, if you'd like to take that next step with me. Please note: This service is not advertised on my website. Please email me at catriona@themythicfeminine for more information.
If you would like to work on your manuscript with my guidance, with ongoing feedback and accountability, you might wish to sign up for my Flesh Out Your Book monthly retainer.

